(Download) "Don't Snack on Search Junk: The Web Search Giants' Fight over Real-Time Search is Just a Marshmallow War, Says Stephen Arnold (Opinion)" by Stephen Arnold # Book PDF Kindle ePub Free
eBook details
- Title: Don't Snack on Search Junk: The Web Search Giants' Fight over Real-Time Search is Just a Marshmallow War, Says Stephen Arnold (Opinion)
- Author : Stephen Arnold
- Release Date : January 01, 2010
- Genre: Engineering,Books,Professional & Technical,
- Pages : * pages
- Size : 61 KB
Description
In the last few months, the real-time search wars have escalated. The popular press has rallied around social media and found nuggets of information for businesses in need of a jumpstart. Podcasts--internet-accessible radio shows--refer to Twitter with reverence and awe. A representative headline for a blog post? Consider Mashable's "Twitter Speeding toward 10 Billion Tweets." I know I'd be a fool not to understand that tweets (140-character messages sent via Twitter) are a powerful force, maybe the equivalent of the former Soviet Union's Tsar Bomba, the nickname for its AN602 hydrogen bomb. But are Google, Microsoft, and Yahoo really using heavy social artillery? I don't think so. The Big Three in web search are doing little more than throwing marshmallows at one another. It's a war that won't so much leave the enemy reeling as let them pick up a few PR calories. I know marshmallows. You probably do too. They're the spongy confection used to entertain campers as they tell stories around a log fire. I remember getting mine too close to the fire and watching it melt and turn into a gooey mess.
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